Opening | Who we are | What we do | How we work | Where we're going | Why we win

WHAT WE DO

We focus on the lighter side of technology, where it meets lifestyle in celebration of sensory enjoyment.

At a time when technology is too often fragmented, difficult to understand and complicated to use, a true innovator will bring simplicity and enjoyment to life.

At BenQ, we focus on the lighter side of technology and lifestyle. This means that although our technologies are sophisticated, our technology solutions are simple. And the way we achieve this simplicity is straightforward too: whether we are designing a new product, or opening a new market, we consider the needs, aspirations and lifestyles of the consumers we serve.

We understand that there are no longer any boundaries between the technologies we use at work, at home or at play. So the devices and services we offer cross media and applications to enrich all stages of life. Each of our product lines is characterized by quality, value, simplicity and innovation. And each contributes to our vision of a better way to see, hear and touch the world.

This is true innovation.

Within BenQ's targeted product diversification strategy, each of our varied product lines complements the others and also represents a significant commercial opportunity for BenQ.

In particular, we foresee a tremendous growth opportunity for our solutions in communications, including mobile phones and networking and broadband products; in display technology, including monitors, digital projectors and plasma displays; and in optronics, including storage and imaging products.

The space where these products meet and meld is the most exciting in our industry today.

With technologies that span computing, multimedia and communications applications, BenQ is well placed to capitalize on the synergy of its product lines as we seek to integrate technologies to enhance future lifestyles. And we predict that it will not be too long before we combine wireless and imaging solutions and begin using lightweight mobile phones that have all the features of a digital camera. The possibilities are as limitless as they are exciting.

Through a focused product strategy, BenQ is sharing a new way of looking at the future of technology. In fact, we believe we have an opportunity to create the future and a responsibility to ensure that our future lifestyles accentuate quality and enjoyment.